Get ready for a game-changing wave of updates and innovations across the digital landscape! In this blog, we dive into the latest topics and updates that are set to redefine the way we search, advertise, and engage on popular platforms.
AMAZON TO INCORPORATE GENERATIVE AI INTO SEARCH EXPERIENCE
Amazon is embarking on an innovative transformation of its search experience by integrating generative AI.
The company is actively seeking individuals to contribute to this process, recognising it as a once-in-a-generation transformation. By leveraging next-generation deep learning techniques on a massive scale, Amazon aims to architect and reinvent the way search is conducted.
This development, combined with previous announcements, hints at the potential for Amazon to disrupt the industry significantly.
GOOGLE UNIFIES SEARCH AND SHOPPING ADS THROUGH GENERATIVE EXPERIENCE
Google is experimenting with the direct integration of search and shopping ads within its AI snapshot and conversational mode. Additionally, the company is exploring new native formats that utilise generative AI tailored to the user’s journey. As an example, Google now displays sponsored listings as the top result for conversational queries, such as searching for a “hiking backpack for kids.” These advancements demonstrate Google’s commitment to enhancing the search experience and advertising effectiveness.
META TO ENABLE THIRD-PARTY APPS TO SCHEDULE INSTAGRAM STORIES
Meta, the parent company of Instagram, has announced its plan to incorporate Instagram Stories posting support into the Instagram Graph API. This enhancement will enable Instagram Business accounts to publish up to 25 single images, videos, reels, or carousel posts per day using third-party developer platforms. The new feature, compatible with the current version, v16.0, of the Graph API and previous versions, will empower developers who already have access to the Content Publishing API. Expect this update to roll out soon.
GOOGLE ADS INTRODUCES VIDEO VIEWS AND DEMAND GENERATION CAMPAIGNS
Video view campaigns leverage various formats, including skippable in-stream ads, in-feed ads, and Shorts ads, to maximise budget utilisation. The global beta launch of video view campaigns is set for next month.
On the other hand, Demand Gen campaigns utilise AI to engage and prompt consumer action.
TWITTER TESTS HIGHLIGHTS TAB FOR SHOWCASING TOP TWEETS
Twitter is currently testing a Highlights tab on user profiles, offering a designated space to showcase their best tweets. While this tab is not the default view, it allows users to present their most outstanding content for others to explore. This feature could be particularly beneficial for digital marketers leveraging Twitter as part of their strategies.
GOOGLE’S GARY ILLYES UNVEILS SEO HACK INVOLVING HREFLANG X-DEFAULT
In a surprising revelation, Gary Illyes from Google has shared an SEO hack related to using hreflang x-default in HTML. Illyes suggests that utilising this technique can benefit the discovery of URLs by Googlebot that may have otherwise gone unnoticed. This proves especially advantageous for large websites with complex structures where linking every localised URL is challenging. Additionally, hreflang x-default can assist with conversion tracking, offering a valuable tool for website optimisation.
FACEBOOK REVAMP LOCATION TARGETING DEFAULT SETTING
Facebook has updated its default setting for location targeting. Previously set to “Living in or recently in this location,” users now have four available options to choose from.
These options include –
- People living in or recently in this location
- People living in this location
- People recently in this location
- People traveling in this location
This update provides advertisers with more flexibility to tailor their campaigns based on location-specific criteria.
YOUTUBE EXPANDS ADVERTISING OPTIONS FOR SHORTS VIDEOS
Exciting news for advertisers looking to reach their audience through YouTube Shorts videos! You can now easily advertise by uploading your video ad as part of a Video Reach campaign, and YouTube’s advanced AI technology will handle the rest. What’s even more remarkable is that your ad can now be shown during Shorts videos, a recent addition to the platform.
Introducing the new “First Position on Shorts,” currently in the pilot phase across YouTube Select. This innovative feature allows advertisers to make a strong impact right at the beginning of a viewing session. When viewers open YouTube Shorts and start watching, your ad will be the first one they see, enabling you to create a compelling first impression in a highly immersive environment.