Tech & Marketing Updates: Instagram, WordPress, Google, Meta, TikTok & More

Welcome to our monthly roundup of the latest updates and news from the world of technology and digital marketing. This month, we’re covering exciting developments from Instagram, WordPress, Google, Meta, TikTok, and more. From new features to AI-driven tools, these updates are designed to enhance user experience, improve digital marketing & SEO strategies, and boost business performance. Let’s dive in!

Instagram has introduced a game-changing feature that allows users to schedule direct messages. Whether it’s wishing someone a happy birthday or sending a timely greeting, this feature ensures you never miss a beat.

How it works:

• Type your message but hold the send button to access the time dial.
• Schedule messages up to three months in advance.
• Manage scheduled messages with options to edit, copy, or delete.

Visit the link for more details.

WordPress 6.8 Beta 2 is now available for testing, featuring over 14 Editor updates and 21 core fixes. However, it’s advised to test this version on a non-production site. The final release is targeted for April 15, 2025.

Visit the link for more details.

Google Business Profile now offers a QR code generator to make it easier for businesses to collect reviews. Share the code via email, WhatsApp, or Facebook, and customers can leave reviews directly on your profile.

Meta is encouraging marketers to connect their Google Analytics accounts for improved ad performance. Early adopters have seen a 5% increase in conversions.

Google Shopping’s new “Vision Match” feature uses Gemini AI to turn text descriptions into shoppable items. Consumers can virtually try on outfits, making shopping more interactive and convenient.

Visit the link for more details.

Microsoft has launched Showroom Ads in Copilot, offering an interactive ad experience in multiple languages. These ads allow users to explore products and refine searches dynamically.

Visit the link for more details.

Google’s Martin Splitt advises against redirecting 404 errors to the homepage, as it can harm SEO. Instead, redirect to the correct page or maintain the 404 statuses if the content is gone.

Visit the link for more details.

Google’s update to Responsive Search Ads allows advertisers to provide multiple headlines, ensuring brand messaging remains consistent while improving ad performance.

LinkedIn’s new Predictive Audiences tool uses AI to analyse engagement data and create targeted audiences, reducing cost-per-lead by 21%.

Conclusion:

This month’s updates highlight the rapid evolution of technology and digital marketing tools. From Instagram’s scheduling feature to TikTok’s impressive ROI and Google’s AI-driven shopping tools, these advancements are reshaping how businesses and consumers interact.

Stay tuned for next month’s roundup of the latest news and updates!