WOOCOMMERCE 7.4.0 RELEASED
WooCommerce 7.4.0 is the latest version of the popular eCommerce plugin for WordPress, which was released on 14th February. This release is a major update that brings several improvements, bug fixes, and new features to the platform. Despite being a major update, the WooCommerce 7.4.0 release is expected to be fully backwards compatible with the previous version. This means that users should be able to update to the latest version without any issues, and any customisations or extensions they have installed should continue to work as expected. However, as with any software update, it is recommended that users perform a backup of their website before updating to the latest version of WooCommerce, just to be on the safe side.
What’s new in 7.4.0?
- The new Local Pickup
- New Customer Account block is now available
- Highlight incompatible payment gateways within the Cart & Checkout Blocks
- Display “Add review” link when product has no rating
- Apply rate limiting to non-admin users only
- Cart & Checkout buttons are editable
- Simplified account creation settings in Checkout Block
- Non-ASCII support for Filter by Attribute Block
Find more details of this release here.
SHOPIFY’S WINTER ’23 EDITION INTRODUCES 100+ PRODUCT UPDATES THAT KEEP MERCHANTS ON THE CUTTING EDGE
Shopify has recently introduced a new one-page checkout feature, as part of a larger upgrade of its services. According to the eCommerce platform’s recent news release on Thursday (Feb. 9), Shopify is innovating the most crucial aspect of commerce by offering a one-page design and greater levels of extensibility to help merchants optimize their conversion rates.
The checkout redesign is just one of over 100 updates that Shopify is rolling out, which includes a new version of the Shopify Shop app and the “Shop Promise” badge. The company claims that this badge can increase conversion rates by up to 25% for its fulfilment network merchants.
The newly designed one-page checkout feature and enhanced levels of extensibility are aimed at improving the shopping experience and making it more convenient for customers to complete their transactions. Shopify’s goal is to help merchants maximize their conversion rates, which is essential for their success in the competitive eCommerce landscape.
Overall, this upgrade is a significant step forward for Shopify and is sure to make a positive impact on the online shopping experience for both merchants and customers.
TWITTER BLUE SUBSCRIBERS CAN POST TWEETS UP TO 4,000 CHARACTERS LONG
Twitter Blue subscribers now have the ability to post tweets up to 4,000 characters long, which is quite a departure from the microblogging concept that Twitter was founded on. Despite this new feature, the number of Twitter Blue subscribers is relatively low, currently standing at around 300,000 users. Therefore, there is little chance that the average Twitter user will come across many of these lengthy tweets, which may not be a bad thing since most users likely prefer shorter content.
GOOGLE: INCLUDE YOUR CANONICAL URLS IN YOUR SITEMAP FILE
Google’s Gary Illyes said, “It’s normal to have some duplicate content on your site, but you want to give search engines as many hints as you can about which version should be canonical (I.e., shown in search results). Sitemaps are one of those hints. Not as strong as rel-canonical and not even near redirects, but it can be useful still.”
So, it is logical to have your canonical URL in your sitemap.
TWITTER LAUNCHES AD TARGETING BASED ON SEARCHES
Have you considered running ads based on search queries on Twitter, similar to how you do on Google? Twitter recently introduced a new feature called “Search Keyword Ads” that allows you to target your promoted tweets to specific keywords in search results.
Unlike Twitter Keywords campaigns, Search Keyword Ads is solely focused on search results. Additionally, you can incorporate location targeting to show your promoted tweet to users searching for specific terms within your business’s area.
The feature also includes broad match targeting, allowing you to reach a wider audience without requiring them to enter your exact search term. For example, if you own a pizza shop and someone in your area searches for “order pizza,” your promoted tweet could appear in their search results.
In conclusion, these recent tech updates and insights show that the digital landscape is constantly evolving, and staying informed about the latest developments is essential. From major updates to eCommerce platforms like WooCommerce and Shopify, to new features on social media platforms like Twitter, these updates have the potential to significantly impact individuals and businesses alike. Keeping up with these changes can help entrepreneurs stay ahead of the competition and optimize their online presence. So, be sure to stay informed and keep an eye out for the next wave of tech updates that are sure to come.