Brands want to connect with a large number of followers on their social networks. They are valuable to promote your products and services. A company with many followers on its social media profiles cannot know more about their followers, however, there are some common behaviour patterns of social media followers we have identified and shown here with some pictures. Learning the behaviour patterns of your followers is part of social media marketing and will help create the most engaging content.
THE CASUAL
He follows brands of which he has been a client at some time and wants to be a reference for his contacts. You’ll get them to engage more with what’s new posts.
THE UNHAPPY CUSTOMER
Go to the profiles of the brands to share a bad experience with their products or services. You want your problem solved quickly and it can affect the reputation of the brand. To neutralize it, it is essential to answer quickly and professionally.
Check out a response from an unhappy customer to ‘Pizzahut’, and see how ‘Pizzahut’ quickly responded to him.
THE MERCHANT
He is up to date on the different brands on social networks. At the time of purchase, he will take more into account the price of the product than the other offering by the brand. You can grow such followers by sharing savings and discounts on the post.
THE QUIET
He may not be a customer, but he knows the brand and follows it because their contacts have followed. If we want them to become our clients, we must draw their attention with more attractive content as shown in the below post for example.
THE LOYAL FAN / SUPERFAN
We have saved the best for last. This type of fan recommends your brand to their friends and protects it when trolls appear. Do not forget to reward his loyalty, either through a gift or, at least, through a mention of thanks.
Check out ‘soulcycle’ Instagram post below of how they reward one of their loyal fan.
THE CHEERLEADER
He likes to participate and loves contests. Her interaction helps grow your community. You make him fall in love with colourful and quality content.
Check out a follower who is having 3000+ followers and see her interaction on the Dunkin’ Twitter.
THE TROLL
A critic can follow a brand without ever having been a customer. Your complaints will be the most exaggerated. The best way to deal with them is to pull a lot of left hands, a cool head and, above all, not get down to their level.
Check out a follower’s reaction on Facebook to a leading brand, ‘Target’ and how the target responded to him.
CONCLUSION
As we know growing social media followers are hard, it is by no means impossible. By segmenting your potential social media followers into various categories, it will surely help you to create right content strategy for each segment to get more post engagement.