Recent Insights on Tech and Digital Marketing

by | Apr 18, 2022 | Tech News & Updates

We are pleased to share our recent insights and updates on the various topics that are impacting Technology, Digital Marketing and Social Media industry.

TWITTER IS WORKING ON AN EDIT BUTTON

Whether it is good or not, it is correct news that Twitter is working on the EDIT button. Some people are in favour of this upcoming Twitter update as it could help people to edit any mistakes in their typos which is currently a workaround by deleting and tweeting again. Some people are not in favour and say that the Edit could be misused to alter the record in the past/public conversation.

SWITCH TO GOOGLE ANALYTICS 4 (GA4)

Google has recently announced to turn down Universal Analytics and switch users to Google Analytics 4. It is now fully equipped and ready to use. All standard Universal Analytics properties will stop processing from July 1, 2023.

WORDPRESS 5.9.3 MAINTENANCE RELEASE

WordPress 5.9.3 is a short-cycle maintenance release that is here and now available for download and you can start testing the new version. The next major release will be version 6.0. WordPress released this maintenance release on 5th April 2022. This update carries many crucial updates with it.

TWITTER TESTS 3 NEW AD FORMATS

Twitter is testing three new ads formats – Product Explorer, Interactive Text and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web). Here is how it looks like:

GOOGLE MAPS TESTING OVERLAY BOX OVER MAPS

While searching over on the desktop version of Google Maps, you will get several local listings. By clicking on a specific listing, it will open on the left-hand side and overlay on top of the map. See the below screenshot for an example.

GOOGLE’S PRODUCT REVIEW UPDATE IS FINISHED ROLLING OUT

Google has started its product review update almost three weeks ago and it is rolled out and finished with 3rd version now. This update is for the websites containing product review content. Just check out your product page ranking on Google if it contains any reviews. This update applies to all forms of review content. It might be impacted by this update. Here are the best practices for writing Googe reviews.