Professional blogging is about your audience. And not about you or your company.
Therefore, you have to know the problems of your audience and solve them. And don’t talk about what you did last summer or what product you are selling or what services you are offering. These may be good points for an introduction, but right after that you should focus on the reader again and make their world a better place. Let’s take a closer look at all of this.
BUYING BEHAVIOUR HAS CHANGED
Today 93% of all consumers use the search engine to look for information before making a purchase.
That is why it makes sense to take into account the customers’ behaviour, wishes and needs before providing any information via your BLOG.
Companies that blog have far better marketing results.
The following shows why a blog is so exciting for customer acquisition.
Specifically, the average company that blogs have –
- 55% more website visitors (source: blog.hubspot.com)
- 97% more inbound links (source: blog.hubspot.com)
- 434% more indexed pages (source: blog.hubspot.com)
- 60% of businesses who blog acquire more customers than businesses that don’t (source: marketpath.com)
- 70% of customers say blogs influence what they buy (source: marketpath.com)
So, there is no doubt that a blog on your website will gain more customers.
Let’s find out the top 5 reasons why you should use the blog on your website.
1. IT BUILDS TRUST
It is not hard to build trust with your blog, but it is quite time-consuming and also it is surely worth whatever effort you put into the blog. Providing authentic and original content, fair reviews on your product or service, being transparent with your readers or community will definitely help you gain more trust for your blog.
2. IT DEMONSTRATES YOUR EXPERTISE
You not only claim that you have expertise but also you will show it with regular blogging. Your potential customers will find your case studies and other information which won’t be found anywhere on the internet. So, they believe this place is the best for them. This will also expand your knowledge and expertise by regularly publishing fruitful content.
3. IT POSITION YOUR BRAND AS A LEADER
People would start knowing your brand with your blog. You share your knowledge, experience and expertise in your blog so people would start remembering and referring your online presence. This will help you establish your brand as a leader in your industry.
4. IT IMPROVES YOUR WEBSITE SEO
The search engine always aims to provide the user with the best possible result. And in this case, the best possible result is in the form of quality information.
Every time you write a new blog article, you have one more page in your website. This page is now being indexed by the search engine. That in turn means that you have even more opportunities there to be found and rank in search engine.
5. IT CONVERTS VISITORS INTO LEADS
Blogging is a great way over converting visitors into leads. Since each blog post is indexed by search engines separately, it presents an opportunity to generate leads if you add a call-to-action to the post.
If you want to win your customer or reader, you must understand his/her wants and needs and solve his/her problems. This way you will win more effective, more pleasant and above all more easily perfect customers through your blog.
It is not yet delayed, just check your website and start blogging. If your website does not support a blog, we will help you choose the readymade theme for your blog and customise it according to your requirement.