WHAT IS CART ABANDONMENT?
Cart Abandonment is an eCommerce term. It is used when someone visits an eCommerce website, add items to their shopping cart and exit without completing the purchase.
How to reduce cart abandonment on your WooCommerce based e-commerce website? We are sharing some of the best tips in this article for reducing cart abandonment.
If your business is successful in attracting customers to your website, the last thing you want is to reduce the cart abandonment rate on your ecommerce website. However, buyers are picky when it comes to e-commerce.
75% is the average cart abandonment rate. Awesome, isn’t it?
As online shopping continues to grow in importance, it’s important to stand out to reduce cart abandonment and maximize your income.
OFFER NUMEROUS PAYMENT METHODS
In both B2B and B2C, buyers appreciate having the options of how to pay for their purchases. 48% of B2B buyers even forgot to purchase if their preferred payment method is not available on the website.
One might think that the preferred means of payment is the bank cards while mobile wallet is the most favoured method of payment by the buyers according to statista.com.
Also, let’s study the competitors for the payment options they are offering as compared to the payment methods you are offering on your website.
WORK ON THE USER EXPERIENCE (UX)
Almost 60% of buyers abandon their purchases if the checkout process takes too long. Additionally, 40% of professional buyers are frustrated with inefficient websites.
Put yourself in the shoes of the buyers to make the purchase as easy as possible for them. You should pay particular attention to:
- At page load time as more than half of visitors leave a web page that does not appear within 3 seconds.
- Mobile traffic as it has overtaken desktop traffic so think about mobile users by providing them with an optimal experience.
- Clearly indicate the stage of purchasing process.
- Ensuring that your customers feel secure using your website.
BE TRANSPARENT ABOUT ADDITIONAL COSTS
There is nothing more frustrating than noticing a surprising additional cost at the time of payment. This surprising additional cost is often caused for a cart abandonment.
This is especially true for B2B buyers who don’t make desired purchases. They have specific needs and a predefined budget. It is therefore important to avoid unexpected hidden costs that can hamper the buyer’s decision.
Be transparent from the start of the buying journey. Provide details of all additional costs for your product and service i.e., taxes, shipping charges, currency conversion, etc. These details can appear directly on the checkout.
As with hidden costs, be transparent and don’t hide anything, therefore If there are any delays in product delivery, clearly display it to customers.
Finally, don’t forget to clearly mention the conditions of your return policy. Putting it forward will reassure buyers because they will know that if there is a problem with the product or service, they will have a way to get a refund for their purchase.
PROVIDE QUALITY CUSTOMER SERVICE
Customers place great importance on responsive and efficient customer service. 55% of them give a high priority to customer service available 24/7.
Even at the end of the buying journey, buyers may have a few questions. You must therefore be prepared to respond to avoid losing them at the last moment. So, let’s clearly provide your contact details, email, phone number, contact form etc.
Also offer a detailed FAQ page answering any possible last-minute questions about your products. Without forgetting the questions related to delivery times and costs, purchase costs, taxes, after-sales service, support for use, etc.
One more tip to avoid cart abandonment is to equip your e-commerce site with a chatbot. This can automatically answer common questions, 24 hours a day, 7 days a week.
AVOID DESTRACTION IN PURCHASING PROCESS
Once you have entered the purchasing process, you will want to prevent the user from leaving the payment page to take another action at any cost.
To do this, identify all the elements that are not essential on these pages. Also, work on the positioning of your call-to-action to help your visitor to get straight to the point.
USE THE ABANDONED CART REMINDER EMAIL
This last trick is to send a follow-up email to each visitor who has not completed their purchase and abandoned the basket.
Be aware that 45% of emails sent following an abandoned cart are opened by buyers. And 10.7% of customers even come back to make a purchase.
It’s a great way to bring back visitors to your site that you had almost convinced through sending them relevant reminders. So, make a reminder email more impactful and effective. For example, we can offer a promotion, suggest similar products or work on reinsurance elements to remove the last blockages.
After learning from the buying habits and preferences of most shoppers, one thing is clear that the worst checkout experiences are more likely to cause cart abandonment.
Therefore, converting visitors into customers, retailers must continue to provide a stellar purchase experience.