Well, we can already state that, when done right, a blogging for E-commerce can be successful. Therefore, the primary reasons for starting a blog are discussed in this post.
IS IT WORTH CREATING A BLOG FOR AN ONLINE STORE?
A blog on a website can have great results. It can improve your positioning on Google, attract more customers, position your brand as a reference, bring customers closer to the brand and increase sales. But they are not for immediate results as they require some time and effort.
If you are starting your operations, or do not have a good volume of sales and visits, blogging may not be the most appropriate strategy. Investing time and money in a medium that will bring results in the long term is not the best solution for those who need to sell today. Investing in paid traffic is more recommended in this case because, despite having a higher cost, it offers results faster.
However, if your store already has a reasonable volume of sales and your goals are not just to sell now, but to expand your brand in the market, and seek to ensure permanence and gradual growth, the blog is a great option.
Analyse your store, understand your situation, your investment possibilities and dedication, and then decide on creating a blog. The blog for E-commerce may seem like a simple attachment to your store, but it has the potential to be much more.
BENEFITS OF CREATING A BLOG FOR E-COMMERCE
Let’s discover some of the advantages below of creating a blog on E-commerce.
With a blog, you can increase the number of people visiting your E-commerce. If you create interesting and relevant content that helps people solve their problems, or clears up their doubts, they will want to read your posts. Once inside your blog, it’s easier for them to recognise your brand and eventually visit your online store. In addition, you can show the product’s features, qualities, and benefits and how your product can solve the customer’s problem.
With a landing page, you can direct readers to products they like. It all depends on your SEO strategy. You can link to other posts or pages on your site, which will increase traffic. The idea of attracting the customer’s attention to a problem, and offering your product as a solution is part of the Inbound Marketing strategy, which is in trend and has good results.
INCREASE YOUR STORE’S POSITIONING ON GOOGLE
If you consistently create original, quality, and relevant content for users, search engines (including Google) can improve your site’s rankings. So, when someone does some research on something related to your product, your blog (and consequently, your brand) can appear in the first results, improving the chances of clicking and visiting that product from your store. That’s because search engines are always looking for good content to satisfy users’ interests.
Below is an example of a Zappos blog which ranks well for various organic keywords.
HELPS IDENTIFY AND NURTURE LEADS
When a person searches for a topic and ends up on your post, over time, they can become a lead or potential customer. By just implementing a smart call to action button through a blog can help your store to nurture leads from the potentials blog users.
Below is an example of blog to see how they fit the products relevant to the blog topic.
CONTRIBUTES TO YOUR BRAND RECOGNITION
Speaking of branding, whenever a person visits your blog, he/she is indirectly contacting them. There is even a visual reinforcement since the identity of the page must be based on that of the store.
However, the greatest recognition comes from the quality of content. Because if a company produces relevant posts for a user, it will certainly increase their trust in that brand.
Tommy Hilfiger is a leading brand which combines smart and classic styles with modernity, and these values are reflected over on its blog, as shown below.
GAIN THE PUBLIC TRUST
By producing relevant content that informs and helps people, you can position your brand as an authority on a given subject. If you have a women’s clothing store and you talk on your blog about related topics—trendy colours, best fabrics, outfit tips, different pieces, etc.—people can see your brand as a reference.
This helps build your store’s credibility and win the appreciation and trust of customers. If they need information on a certain subject, they can turn to your blog. If they need a certain product, they can turn to your store.
INCREASE CONNECTION WITH CUSTOMERS
Another great advantage is increasing engagement with the audience. It’s a way to talk almost directly to consumers and a way for them to get closer to your brand.
As we have already discussed here, people are always looking for solutions to their doubts and problems on the internet. And if your store offers these solutions, you can maintain a lasting relationship with users. In fact, people love blogs precisely for their segmented character, which meets the needs of a specific group.
BELOW ARE SOME BLOG POST IDEAS:
- Feature a Product
- Gift Guides
- Industry Trends
- How-To’s (Tutorials)
- Answer a Question
- Feature Customer and Fan Made Content
- Seasonal Content
So, how did you enjoy the advice on how to start an E-commerce blog? Share it on social media; perhaps one of your friends will find it appealing as well. Share your thoughts on this blog. Your feedback is crucial to us.